Daily Ecom
Growth, by design.
Sound familiar?
Revenue is up. So why isn't profit?
“Our ads worked, then stopped, and nobody can tell us why.”
“We've had three agencies and the same results.”
“Email “makes 30% of revenue,” but customers don't come back.”
“We're spending more to grow and keeping less of every order.”
These aren't channel problems. They're system problems. That's what we diagnose.
Find out on your siteWho is your website really talking to?
Enter your store's URL. In about 60 seconds, our Persona Engine shows who your site speaks to, who it's missing, and where your message breaks.
- Who you're talking to
- Who you're missing
- Where your message breaks
Your site is talking to
The Busy Morning Professional
Buys on quality, shops in short windows, and wants proof before paying full price.
- Message clarityHealthy
- Persona matchWatch
- Proof & trustHealthy
- OfferWatch
The approach
Nobody should sell you a channel before they understand your business.
A good doctor doesn't prescribe before the exam. Most agencies do. We examine the whole business first: how you buy traffic, how your site converts, what happens after the first order, and where your contribution marginContribution margin: What you actually keep from each order after product, shipping and ad costs. actually goes. Then we tell you what you need, and what you don't.
How it works
One diagnosis. One roadmap. Three phases.
14 days
The Audit
Seven systems: traffic, conversion, what happens after the first order, margin, creative, tracking, and creators. You leave with a written diagnosis and a strategy session.
Day 14
Your Roadmap
A 90-day plan: what gets fixed, in what order, and why. It's yours to keep. Run it with us, your team, or anyone else.
Days 0–30
Phase One: Stabilize
Fix what's actively losing money: tracking, account structure, the worst conversion leaks, and the email flows that should already exist.
Days 30–90
Phase Two: Scale
Turn the fixed system into a growth engine: more creative, new channels, influencer, and landing pages built for each angle.
Days 90+
Phase Three: Compound
Grow what you keep, not just what you sell: higher AOVAOV: Average order value., better retention, always-on creator programs.
Day 0 starts the day you receive your roadmap.
Services
Everything the roadmap needs, under one roof.
Paid Media
Meta, Google, TikTok and Pinterest run as one system and judged on what you keep, not just ROAS.
Email & SMS
Klaviyo flows and campaigns built around when your customers actually reorder.
Website & CRO
Landing pages, conversion optimization and full builds. The place most growth leaks.
Content Production
UGC, static, motion and studio shoots, made in-house and built to test new ideas, not new versions of old ones.
The Audit
The 14-day review that decides which of these you need, and in what order.
@kai.moves
Sponsored
Influencer marketing · New
The channel most brands run badly.
Most brands treat influencer as brand spend with no reporting. We run it like a performance channel.
- 01
Creators chosen by the numbers
We shortlist creators against your margins, not their follower count, then handle outreach, negotiation and contracts.
- 02
Posts that become ads
Content is briefed to be ad-ready. Winning posts get whitelistedWhitelisting: Running a creator's post as an ad from their account. and scaled on Meta and TikTok the same week.
- 03
Programs, not one-off posts
Affiliate deals, repeat collaborations and always-on gifting that keep compounding.
By the numbers
What fixing the system is worth.
- +22%
- Average conversion rate lift
- +17%
- Average order value increase
- −18%
- New-customer CAC, without cutting spend
- 26%
- Of client revenue driven by email & SMS
Proof
Diagnoses that paid for themselves in weeks.
Real numbers, anonymized at the founders' request.
Skincare · DTC
+38% AOV, no added ad spend
The hero product was losing money inside their bundles. We restructured the bundles and repriced it.
Eco-friendly soap · DTC
ROAS 1.8 → 3.1 in 90 days
They were testing versions of one idea. We installed a testing system built on new ideas: six new angles in 30 days.
Lash courses & products
A real repeat-purchase engine
Email revenue was mostly one-time course sales. We built flows timed to when each product runs out.
What founders say
“They diagnosed that our hero SKU was unprofitable inside the existing bundle structure. We repriced it the next month and blended AOV jumped 38% with no change in ad spend. That single finding paid for the diagnostic many times over.”
Meet the founder
Brendon Jorssen
Founder, Daily Ecom · Managing $6M+ a year in DTC ad and creator spend
“ROASROAS: Revenue for every ad dollar spent. goes up. Profit goes down. Nobody asks why. We do.”
I started Daily Ecom because I was tired of watching good brands hire agencies that optimized for the wrong thing. I assume nothing and let the data tell me what's true, even when it contradicts what feels right.
FAQ
Straight answers.
Stop guessing why growth stalled.
Start with a 20-minute call. We'll tell you honestly whether The Audit makes sense for you. We take 4 audits a month to keep the work deep.